According to studies that have been companies that deal with the valuation of brands, the Danish toy company Lego was found on top of the most powerful brands in the world, surpassing even Ferrari.
Researchers found that the power companies are measured by the impact of market revenue, marketing investments and the company's relationship with employees and customers.
The power company has contributed many film The Lego Movie, but the main force of the Lego brand is that it is intended for all ages and both sexes. It is intended for the game and the kids and the parents.
It must be mentioned that the last time the largest competition of Lego brand is the brand Apple, due to the high sales of I phone 6th.